Brother | Mono Laser Printer Animation
Who says printers are huge and bulky and only sit in the corner of the office?
With their Mono Laser Printer, Brother wants to show that their printers are not only suitable for any setting, but also compact and affordable without having to sacrifice quality and speed. The result is a quirky and modern animation with tiny characters making use of the printer in the comfort of their own environment.
Client: Brother
Agency: Superpixel
Role: Concept, art direction, character design, animation
THE DESIGN PROCESS
︎ CONCEPT AND TONE
2D animated characters with bold typography for clarity and easy reading.
These characters will move and interact with the product to emphasise the messaging of the USPs as the viewers are taken through different environments.
2D animated characters with bold typography for clarity and easy reading.
These characters will move and interact with the product to emphasise the messaging of the USPs as the viewers are taken through different environments.
︎ CHARACTER DESIGN AND COLOURS
The characters have clean silhouettes with simple outlines as accents.
Straying away from conventional colours, bright shades are used to produce a friendly and trendy vibe.
The characters have clean silhouettes with simple outlines as accents.
Straying away from conventional colours, bright shades are used to produce a friendly and trendy vibe.
︎ STORYBOARDS
The animation is split into 2 bite-sized videos under 40 seconds.
Characters can be seen lounging at home, strolling at a park, or even exercising at the gym to symbolize the various USPs the printer has to offer.
The animation is split into 2 bite-sized videos under 40 seconds.
Characters can be seen lounging at home, strolling at a park, or even exercising at the gym to symbolize the various USPs the printer has to offer.
︎ STYLEFRAMES
︎ VIDEOS