The P*DA Story
The President*s Design Award (P*DA) is Singapore’s highest honour for designers and designs across all disciplines. It recognises the achievements of an extraordinary group of people making a difference to the lives of Singaporeans and the global community through excellent design. This video introduces the award and its winners and talks more about the power of design to create a better world.
Using the P*DA’s asterisk as the main motif in the video coupled with futuristic shapes and typography, the audience is taken on a surreal ride across space as they are introduced to the featured artists and winners.
Client: DesignSingapore Council
Agency: Little Red Ants Creative Studio
Role: Design, compositing, animation
